BEHIND THE DESIGN
01
//MY STORY
SINCE 2013
I'M ARMAN ANTONIAN. I LEAD DESIGN TEAMS.
With 12+ years of experience, I've grown from hands-on UI designer into a leader of design teams. Along the way I learned that great products come from clear thinking, honest feedback, and teams that trust each other. I mentor designers, raise the quality bar, and treat AI as a creative partner, not a shortcut. My goal is always the same: making complex things feel simple.
02
//Experience
2014 - Present
BRAINROCKET
UI LEAD / DESIGN LEAD
2025 - Present
I lead the full design cycle from discovery to high-fidelity UI delivery, ensuring alignment with business goals and user needs. I participate in presale activities, including intro calls, scoping, audits, and early concepts. I collaborate with stakeholders across Art, Engineering, Marketing, QA, and leadership to design and refine web and mobile products. I present design solutions to senior stakeholders and advocate for user-first, best-practice approaches. I create and maintain scalable design systems, UI kits, and templates, ensuring consistency across platforms. I lead and mentor design teams, oversee asset production, onboard new team members, and optimize workflows and quality standards. I work confidently with Figma, Adobe Suite, and AI-driven tools, providing direction and quality control to ensure scalable, brand-aligned design outcomes.
IMAGINELIVE
PRODUCT DESIGN UNIT MANAGER
2024 – 2025
I lead a multidisciplinary design team of product designers, graphic designers, and animators, working on live casino gaming products. My role includes defining the design vision and roadmap, supporting hiring and team growth, managing design resources, and ensuring quality through regular design reviews. I collaborate closely with product managers to improve workflows and cross-team alignment, contribute to internal design education, and stay hands-on with key design tasks for live production features.
GALAXSYS
PRODUCT DESIGN UNIT MANAGER
2021 – 2024
I lead a design team of 12 specialists, including product designers, UX researchers, digital artists, and motion designers. My responsibilities include building and implementing design strategies and roadmaps aligned with the company’s business goals; managing design resources, defining hiring criteria, and coordinating the recruitment and interview process; optimizing resource allocation based on evolving business and product needs; conducting regular design reviews and facilitating a smooth approval process; collaborating closely with Product Managers to improve design processes and foster cross-functional collaboration; creating individual annual development plans and supporting team members’ professional growth; organizing company-wide design training to promote a design-centered mindset and strengthen design knowledge; and contributing to day-to-day design work with hands-on expertise.
BUSINESS DEVELOPMENT GROUP
DESIGN TUTOR
2024
As a Design Mentor at the Business Development Group, I am dedicated to assisting junior UI/UX specialists in mastering their design skills. The program aims to educate new professionals in User Experience design and provides guidance until they secure their desired roles as designers.
BASIC IT CENTER
DESIGN TUTOR
2021 - 2024
I've coached 150+ students of varying backgrounds and ages, guiding them from basic design concepts to solving complex UX problems. My specialized approach and empathetic attitude have enabled over 30% of my students to begin careers as junior product designers. Tutoring has been incredibly rewarding, as watching students grow into talented professionals and secure their dream jobs fills me with joy.
DIGITAIN ACADEMY
DESIGN TUTOR
2022 - 2023
This course sought talented junior designers for Digitain LLC. After interviewing over 200 applicants, I selected 15 candidates based on their knowledge and motivation. With my guidance participants completed 3 projects, deepened their theoretical and practical design knowledge, as well as their interpersonal skills.
DIGITAIN
SENIOR PRODUCT DESIGNER
2020 - 2021
At Digitain, I successfully managed two projects simultaneously: Fast Games products and a Casino application. For the Fast Games project, I addressed issues such as an unorganized structure and information overload. Through extensive research, I implemented a generic information architecture and a unique style to ensure consistency and foster a cohesive brand identity across all Fast Game products. Additionally, I redesigned an existing Casino Application, gaining valuable insights into user needs and pain points through in-depth exploration of existing casino web interfaces. Collaboration was integral to my role, as I worked closely with the UX research team to conduct user interviews and with developers to ensure design feasibility.
SOFTCONSTRUCT/ VBET
PRODUCT DESIGNER
2019 - 2020
During my time at SoftConstruct, I gained insights into the betting and gambling industry, focusing on gamification principles. I applied this knowledge while designing interfaces for promotion campaigns and landing pages. Additionally, I worked on SpringBuilder, a website builder enabling partners to create their own casino and sportsbook platforms. My approach involved designing solutions that align with business objectives while analyzing players' behavior and experience.
CODICS
UI/UX DESIGNER
2018 - 2019
My key projects included redesigning the content management system for the client and developing a CRM system for a banking website. Being the sole UI/UX designer at the company, these projects demanded not only high collaborative and self-organizing skills but also a deep understanding of user needs and business requirements.
DIGILITE
UI/UX AND GRAPHIC DESIGNER
2014 - 2018
This pivotal role marked the beginning of my career journey. As a junior designer, the opportunity to work across both specializations was immensely enriching. I excelled in creating engaging social media posts, designing logos, and crafting user-friendly websites. Additionally, I demonstrated my versatility by developing visually compelling presentations and print materials for the marketing team.
NAGHASH WINES
Creative Director
2018- 2020
Naghash was a business I co-founded with a friend. Our distinctiveness stemmed from hand-painting exquisite designs onto wine bottles, which we subsequently sold through online channels. In my role as Co-founder and Creative Director, I was responsible for creating customized content for targeted social media platforms, coordinating photoshoots, enhancing images through editing, and engaging in customer interactions.
